WHAT IT COSTS.
ALL OF IT.
You price your animals openly. We do the same. Here's the build, the care after it, and every extra — this year and every year after.
Every price is in Rand. Namibia is priced 1:1 (N$). Botswana, Zambia, Zimbabwe and other African countries are billed in Rand.
THE BUILD. ONCE-OFF.
Foundation
A working stud selling privately or through a shared sale.
Live a few days to a week once we have your content
- Custom design — no templates
- Mobile-first, built to load on farm signal
- Google Business Profile set up and verified
- Search basics: page titles, descriptions, sitemap, submitted to Google
- Domain, hosting and SSL
- First year of care included
- Herd pages for sires, dams and young stock, laid out around pedigree and EBV / performance data
- Animals-for-sale page with a WhatsApp button on every animal
- History and contact pages
Performance
A stud that runs its own production sale or sells regularly on auction.
Live 1–2 weeks once we have your content
- Custom design — no templates
- Mobile-first, built to load on farm signal
- Google Business Profile set up and verified
- Search basics: page titles, descriptions, sitemap, submitted to Google
- Domain, hosting and SSL
- First year of care included
- Reusable sale page with a live countdown to your sale date
- Lot pages with photos, video and pedigree / EBV data
- Online catalogue plus downloadable PDF catalogue
- 'How to bid' page — on-farm and online (BKB, SwiftVEE, Meerkat or your auctioneer)
- Post-sale results page
- Genetics page: sires with semen or embryos available, enquiries by WhatsApp
- Buyer list you own — built from enquiries, with the buyer's consent
- Pre-sale WhatsApp and email message templates
- Afrikaans and English on one site, on request
Flagship
Studs selling semen and embryos across borders, and operations running several revenue lines under one name.
Live 2–3 weeks once we have your content — a month at the very most
- Custom design — no templates
- Mobile-first, built to load on farm signal
- Google Business Profile set up and verified
- Search basics: page titles, descriptions, sitemap, submitted to Google
- Domain, hosting and SSL
- First year of care included
- Everything in Performance, plus:
- Semen, embryo and live-animal enquiry-to-quote system that captures the buyer's country and intended use
- Species and inventory system for game and wildlife
- Hunt package and lodge enquiry flows
- Second currency shown for cross-border buyers
- Priority place in the build queue
Need online payments, a stock system linked to your accounting software, or anything bigger than Flagship? WhatsApp me — that's quoted separately after a call. WhatsApp +27 72 057 8025
Still building your herd? Start on the package that fits today. Move up any time — you only pay the difference, and nothing is rebuilt.
- Foundation → Performance: R8,000
- Performance → Flagship: R5,000
- Foundation → Flagship: R13,000
AFTER LAUNCH: CARE.
Your first year of care is included in every build. From year two, care is half your build fee, billed once a year.
- Hosting, SSL and domain renewal
- Daily backups and security updates
- Uptime monitoring — if the site goes down, I know before you do
- Up to 2 small changes a month (mark an animal sold, swap a photo, change a date, number or line of text), done within 3 working days
- WhatsApp support straight to Jan
- New pages or sections
- Loading a new batch of animals or a sale catalogue
- Ads and social media content
Those are done as Campaigns.
Cancel care any time with 30 days' notice. Your domain, content, photos and buyer list stay yours and are handed over. We don't hold sites hostage.
| Package | Year 1 care | Year 2 onward (per year) | Per month equivalent |
|---|---|---|---|
| Foundation | Included | R7,000 | about R583 |
| Performance | Included | R11,000 | about R917 |
| Flagship | Included | R13,500 | about R1,125 |
CAMPAIGNS. R2,500 EACH, ANY TIME.
A Campaign is one focused two-week push, booked any time of the year. You pick the focus.
For a studs & genetics operation: A Sale Campaign before your production sale.
Sale Campaign
Sale page and countdown updated, up to 25 lots loaded with photos, video and data, online and PDF catalogue live, results page reset, pre-sale WhatsApp broadcast and status graphics written for you.
Ads Campaign
Facebook and Instagram ads set up and run for up to 14 days, pointed at your site or WhatsApp, with targeting for your breed and area. Ad spend is separate and paid by you directly to Meta — you choose the amount.
Content Campaign
8 social media posts (graphics and captions) plus a WhatsApp status set, built from your photos, for between sales.
Update Campaign
Up to 15 new animal pages, or one new page or section, or a refresh of an existing section.
Ad spend is never included — you pay Meta directly and choose the amount.
Bigger catalogues or jobs are quoted before any work starts.
Most studs book one Sale Campaign before each production sale. Nobody has to book any.
WHAT A YEAR ACTUALLY COSTS.
A Bonsmara stud, one production sale a year
- Foundation build — R14,000 (first year of care included)
- 1 Sale Campaign a year — R2,500 each
- Care from year 2 — R7,000 a year
A game ranch selling hunts through the season
- Performance build — R22,000 (first year of care included)
- 2 Campaigns a year — R2,500 each
- Care from year 2 — R11,000 a year
A game lodge with packages and a peak season
- Performance build — R22,000 (first year of care included)
- 2 Campaigns a year — R2,500 each
- Care from year 2 — R11,000 a year
A lick and feed supplier with one seasonal push
- Foundation build — R14,000 (first year of care included)
- 1 Campaign a year — R2,500 each
- Care from year 2 — R7,000 a year
HOW PAYMENT WORKS.
50% deposit to start your build, 50% when it goes live. EFT. Care is invoiced once a year from year two. Campaigns are paid when booked.
Nothing is paid until you've seen your free mockup and said yes.
THE ANSWERS.
NOT SURE WHICH ONE?
ANSWER A FEW QUESTIONS.
Three minutes. You'll see your package, what's in it and your price for year one and year two. No payment, no obligation.
+27 72 057 8025