JAN HARM.

I grew up on a farm in the Free State. Weaning weights, veld condition, sale-day nerves — these were the rhythms of my childhood. I know what it feels like to stand in a pen at 4am on auction morning, and I know what it feels like to sit at a kitchen table wondering whether the top lot will bring what he should.

I went to Stellenbosch to study Animal Science because I wanted to understand genetics the way the best breeders do — reading EBVs, tracking pedigrees, seeing bloodlines as more than paperwork. I still do, alongside building Farm Flow around my coursework.

Farm Flow exists because I saw the gap. The best stud breeders and wildlife operations in Africa — people whose animals sell for R100,000, R500,000, sometimes more — were building their digital presence on a Facebook page. Meanwhile, generic agencies were charging them for websites that didn't understand the first thing about the animals. So I built Farm Flow. Websites that reflect the real value of the genetics behind them, built by someone who speaks the language.