FULL BLOOD GENETICS
Elite full-blood Ankole in the tick-endemic Waterberg bushveld, sold to collectors and genetics buyers who will pay for pedigree — if they can see it properly.
registered with the Ankole Cattle Breeders' Society of South Africa
every screen ends in a WhatsApp enquiry, not a contact form
a tick-endemic bushveld operation near Thabazimbi
WHAT THEY HAD BEFORE
Ankole are the most photogenic cattle on the continent and the hardest to sell on paper. Full Blood Genetics runs registered full-blood animals tracing to the original Ugandan nucleus herds, and the digital presence carried none of that weight.
A collector deciding whether to drive to Thabazimbi needs the bloodline record, the registration status and a real look at the animals. Before this build, that meant a phone call and a set of photographs sent one at a time.
THE BUILD
This one is editorial, not e-commerce. Nobody adds a full-blood Ankole bull to a cart, so the site is built like a magazine feature: full-bleed portraits of standout animals, the Joubert founding story, the registration and bloodline record, and the auction calendar.
Because the operation sells across borders and runs its own sales, it sits on the Flagship build — the pedigree and auction depth is the point, not a page count.
- Full-bleed hero portraits of the standout animals, shot on the farm
- Bloodline and registration record, stated plainly
- Auction section with registration for buyers
- Founder story — Martin and Claire Joubert, and the Waterberg
- Gallery built to be scrolled on a phone in poor signal
- WhatsApp-first contact on every screen
THE OUTCOME
Buyers now arrive having already seen the herd, read the registration position and understood what a full-blood Ankole is before the first phone call. The conversations start further along.
We do not have a published traffic or sale figure for this build yet. When there is one we will put it here with the date it was measured.
